I have to tell you one thing
right off the bat.
I’m a little nutty. That’s why
it’s hard for me to work in an office environment. One minute
I might be lying on the floor
with my work spread out all over the place. Another I’ll have my
legs up on the desk as I lean back thinking. Or I might take a
break and do a yoga posture in my chair or back on the floor
again.
That’s just me. Everyone who
knows me knows that about me. I’m just Haller — a little bit
different. Get me going and I’ll talk your ear off. I have so
much energy it’s hard to contain it.
But I think that’s just part
of the psychological stuff that makes some of us want to live
and work in our own environment. We’re able to function better
when we don’t have people breathing down our necks or looking at
us like we’re weird.
Anyway, I think that’s why I
pretty much had to go freelance. I just couldn’t stand the
corporate environment any more.
Plus, of course, they don’t
like to let you work from home on your own hours, pay you a
six-figure salary, and wait for you to show up when you want.
And if you’re anything like
me, you’ll be interested in this opportunity.
Let me tell you about it…
From Ink Pens,
Scissors, Paste And Wax To The Magic Of
Point And Click…
I learned graphic arts in “the
old school.”
I studied typography, design,
and interior and architectural design. Even fabric and furniture
design. You name it; I’ve studied it.
In fact, I learned every type
of graphic design there was. And I learned back when we did all
our design with a rapidograph — one of those pens you have to
fill with ink. And paint brushes. And you ordered type (words
and letters printed on paper), and then you cut them out and
pasted them on to other paper or you would stick everything down
with hot wax.
Then computers came along. I
took a huge pay cut and went to one of the first agencies that
was installing computers, and I was the first artist there to be
trained on them.
I learned it all, and I’m glad
I learned the “old-fashioned” way. But I’ll tell you what I know
today…
You don’t have
to do any of what I did.
The computer revolution in
graphic design has changed things so much that — as I said on
the cover of this letter — if you can point and click with a
mouse you can do what I do.
And you can make incredible
money.
How Much Can You Make?
Well, I make $100,000 to
$150,000 a year, depending on how much work I do. And I’m
raising three children and helping my husband in another
business. If I wanted to work harder I could make $200,000 a
year or more. Right now, that’s not what I want to do. But you
could.
More specifically, I make
$600, $1,000 or more for a simple 8 page sales letter. It
depends how much stuff I’m doing with the letter.
And what we call “magalogs,”
sales pieces that look like magazines (you get them all the time
in the mail), go from $3,000 to $6,000 to $10,000 apiece or
more. And you can comfortably do 2 in a month.
You do
the math.
Now I’m not saying you can hang out your shingle and get 2
magalogs a month to do. But if you start with sales letters and
do some good work for a few publishers, people will come back to
you again and again.
Do it well and before you know
it you can have all the work you want.
It’s common for a freelance
graphic designer to charge $60 to $75 an hour. Even at $60 an
hour, and even going 2 months without work, you’d make over
$100,000 for the year.
But here’s the best part of
all…
I LOVE MY WORK!
It’s great work. Every
job is new and different. If I don’t like a client, I don’t have
to work with them anymore.
And the freedom — good Gosh!
Money can’t even buy it…
I can take the children to
school, come home and work and talk to clients, bake some
cupcakes for an after-school party, take the kids to swimming
lessons, and then come home and work some more.
Sometimes — when everything’s
quiet in the house — I can knock out a $500 job before
I hit the sack myself.
Sometimes I get up early,
before everybody else, and get a chunk of work done. But I don’t
mind at all. For one thing, I’m not making $10,000 a year for my
sweat (if you know what I mean).
And I used to commute at least
2 or 3 hours a day to get to the agencies where I worked. Plus,
agency work can be a drag! They don’t pay you much, people steal
your ideas, you often don’t get credit for what you do, and
everybody is stepping over everyone else to get ahead.
Man, I’m glad I don’t do that
scene anymore.
Good Money, Great Quality of Life
— It’s A Great Opportunity!
All that time I used to
spend on the road I get to spend with my kids now. And all those
meetings where people talked and talked! When you’re in the
quiet of your home you can do ten times as much work as
you can in a noisy office.
So if you’re like me — you
want more freedom, better money, and to be able to be “yourself”
— you may be interested in this.
It’s a new learning program
called Graphic Design Success: The Accelerated
Program for Starting and Succeeding in Direct Marketing Design.
And it can teach you everything you need to know to be a
successful, highly paid graphic designer.
Plus, you can learn at your
own pace with monthly lessons. It’s very inexpensive
to get started, and there are easy payments and no
finance charges.
Look, I’m no genius. I’m just
a regular old gal. And you don’t have to be a genius to do this.
All you have to do is learn the basics and do it well and you
can be very successful.
Especially when you learn
about this “hidden” market…
Make $1,000 A Day In The
“Hidden”
Desktop Design Market
In Graphic
Design Success: The Accelerated Program for Starting and
Succeeding in Direct Marketing Design, you’ll learn how
to make as much as $1,000 a day in the most overlooked — and
potentially the most lucrative — market for desktop design
services: Direct Marketing.
“Direct marketing” means any type of marketing selling a
product or service directly. The old-fashioned term for it is
“mail order.”
Direct response advertising,
or direct marketing, is a $1.86 trillion industry. The reason
it’s so large is because direct marketing is a highly effective
way to sell products and services.
The best part about working in
such a large industry is that, as far as graphic design is
concerned, the market is virtually untapped! I know it’s hard to
believe when there are thousands of talented graphic designers
in this country alone. But truth be known, they’re simply not
interested in laying out straightforward letters and ads. They
want to work for trendy magazines, TV stations, and hip
websites.
So most of them are scrambling
for the far more demanding — and far less plentiful —
“Madison Avenue” type jobs.
There’s Room For Growth, Too…
But the fact is, there’s room
for thousands more direct marketing graphic designers. And since
the industry is projected to grow by 8 to 10 percent a year over
the next several years, we’ll never be able to keep up with the
demand.
Now, I’m the first to admit
that “Agency” or
“Madison Avenue” design
jobs are glamorous. Top “agency”
designers win prestigious Clio or ADDY awards.
The problem is that for all
the long hours and stress, their jobs don’t pay very well. The
average salary for agency graphic designers is only $35,000.Work
your way up to “Senior
Graphic Designer”
and you’ll make $50 - $60 grand a year.
So if you’re interested in
“glory,” or winning awards,
and money isn’t a priority, and you don’t mind the office grind,
you should work for an advertising agency.
But if you’re interested in
making good steady money, and you want more freedom, direct
response is the way to go.
Once you learn the secrets
of designing appealing and easy-to-read promotions, you can
charge anywhere from $50 — $150 per hour for your time.
Now, in the beginning you’re
not going to make the big fees. You’re probably going to have to
take some assignments on the lower end of the scale until you
prove yourself. But once you’re established, you’ll make top
dollar.
Plus, you’ll never have to
scrounge for work because direct mail always thrives! More than
50 billion pieces are mailed every year and almost half of the
adults in this country buy products through the mail. And each
year, more companies use direct mail to sell their goods and
services.
As far as I know, this is the
only comprehensive learning program specifically for designing
winning direct marketing packages. It’s the fastest, most
lucrative way to break into the field of graphic design that
there is. And it will take us more than 10 years to train enough
people to even scratch the surface of this wide open market.
Now You Can Quickly And Easily
Learn The Skills
Of A Direct Marketing Graphic Designer
You’ll possess a
financially valuable, high-demand skill that will significantly
boost your income. Just learn to design clear and readable
written ads…the only ads that work.
You can take back your
freedom, fire your boss forever and jump out of the numbing
daily grind. Your life will get a lot easier. No more stress and
anxiety from taking orders and never deciding your own path.
You can leave the hellish
commute behind. No more endless traffic jams and overwhelming
crowds. No more wasting two hours a day on the road listening to
the radio while you could be making money.
You can live wherever in the
world you want. All you need is a phone line to receive and send
out your assignments. You can even do your work while traveling.
Whether you go to white-sanded Caribbean islands or the desert
mountains of Santa Fe — you can pay for your trip while
vacationing.
This is a rare chance for you to
change your life, earn a six-figure salary at home, and do
something you will enjoy.
You really can make $50,000,
$75,000, and even $100,000 a year or more without leaving your
home and without killing yourself — even if you’re not
“artistically” talented…
No need to be a Picasso…
Some people call me a
“freelance graphic artist.”
But a lot of us don’t even use that term anymore, because
there’s very little “art” involved.
The clients you’ll be working
for...the same ones who hire me on a regular basis...couldn’t
care less about “art.”
They want simple, sensible
layouts.
Sure, there are a handful of
basic design “rules” you
have to follow. They’re easy, and we’ll teach them to you. But
just like this letter, a lot of what’s needed is just simple
design and layout.
And that’s why I don’t call
myself a graphic “artist.”
It’s not art. It’s simple design. Using my desktop computer, I
design simple print and online materials my clients urgently
need.
You Can Live The Dream Life And
Make The Dream Money That These People Do…
Let me tell you about some
ordinary people who — without any training in art or computers —
became direct marketing designers.
As you can see, most of these
people never even had formal training. And they’re making great
money, with freedom and all the perks of the freelance life. But
you can learn all the techniques they know — and how to get
clients — from our new course: Graphic Design
Success: The Accelerated Program for Starting and
Succeeding in Direct Marketing Design.
You’ll have all the tools
to duplicate our success very rapidly, and without the learning
curve we had to go through!
Now, let me tell you how this
course was created…
How This Unusual Opportunity
Was Created…
The American Writers & Artists Institute (AWAI) produces
Graphic Design Success.
The American Writers & Artists Institute
is devoted to helping people become freelance professionals.
Every day, they teach people how to make a lot of money.
The mainstay of
AWAI’s business has been teaching ordinary people
how to become topnotch direct marketing copywriters (the people
who write the sales messages for your letters). AWAI
has already trained over 5,000 students to write for the
lucrative direct response market.
This course evolved from their
copywriting program. AWAI knew that —
like copywriting — direct marketing graphic design was a
little-known field where people could earn a lot of money and
enjoy a stress-free lifestyle.
So AWAI
talked with some of the most experienced and successful people
in the industry and gathered all the secrets to making it big as
a freelance graphic designer. Knowing that a program like this
is long overdue, my colleagues and I agreed to serve on
AWAI’s board of advisors and |help create
this exciting course.
A Completely Unique Program
Designed To Take You
Rapidly Toward Your Goals
Graphic
Design Success is an amazing educational program
created to teach ordinary people the secrets of direct marketing
design in less than a year. To accomplish that, we used the
teaching system developed by Michael Masterson, a direct
marketing legend responsible for billions of dollars in direct
mail and internet sales.
Michael heads up a panel of
teaching professionals for the program. His proven, practical
teaching methods have helped thousands of people learn direct
marketing. His students have created hundreds of millions of
dollars in sales in direct marketing. And along the way, Michael
has made his students very rich. Some make $250,000 a year or
more.
For Graphic Design
Success, the teaching system is remarkably
effective, but almost never seen in colleges or professional
schools today. This system has no memorization, no lectures, and
no unnecessary theory. It is a system of learning called
“mimesis” — a system that
Greek and Latin teachers invented centuries ago.
It’s a simple process of
looking at both good and bad examples and deciding which is
which. Over time, with correction, you get to have a perfect
instinct. It may sound incredible that it could be so easy — but
it works! And we’ve proved it again and again.
In short, we avoid all
academic theory and intellectual mumbo jumbo. We make it easy
for you to succeed.
Our Board Of Advisors
Are The Best In The Business
Ray Holland and Roger C.
Parker head up the Graphic Design Success Board of
Advisors. Ray has over 16 years of experience in
direct marketing graphics. He was the Art Director for
Boardroom, a huge direct marketing company that publishes widely
read newsletters.
Roger C. Parker has written
over 30 books about graphic design including
“Looking Good in Print,” “One
Minute Designer,” and
“Design for Dummies.” Over 1,600,000 copies of Roger’s
books are in print in over 37 languages. Roger is a master of
teaching design. He has trained and developed projects for:
Adobe, Agfa, Apple, Bose, Goldmark, Hewlett-Packard, Microsoft,
Volvo and Yamaha, to name a few.
And the Board of Advisors also
includes designers Rob Davis, Catherine O’Neill, and master
marketers Robert Bly, Michael Masterson, and William Bonner.
And, of course, myself.
As I mentioned before, these
are some of the biggest names in the direct marketing industry.
With their help, we’ve created Graphic Design
Success — what we all believe is the quickest and
most effective graphic design program for the ordinary person
ever developed. With the Board of Advisors by your side you
can’t help but learn to create winning designs every time.
3 Things You Need to Succeed
There are just a few musts
to succeed in this business…
Here’s the bottom
line. You don’t have to be gifted in art or
graphic design to be successful in this business. This is a
skill that can be honed by virtually anyone who’s willing to
train his or her eye and practice.
The program we’ve created is
simply the best of its kind available. It’s the fastest and
surest way for an ordinary, non-experienced person to learn the
skills to become a direct marketing designer.
Now, You Could Learn
The Way I learned…
You could start by taking
graphic design courses at your local community college, or at
night school.
Problem is, most graphic
design professors are totally “out of the loop” of the direct
marketing industry. They come from art backgrounds and are
oriented toward the glamour industries — hip magazines and
trendy newspapers. But usually they know little to nothing about
direct marketing or how to succeed in this giant “unknown”
field.
(It took me years to figure out this
market niche and perfect my business!)
Plus, college can cost between
$10,000 and $30,000 a year...and it takes 4 years or more.
Or, You Can Take The Quick And
Easy Way…
The
Graphic Design Success
program, on the other hand, costs less than one semester
of college, and you can complete it in less than one year.
You’ll learn how to do the work, who to work for, how to set up
your freelance business, how much to charge, and much more.
Graphic Design Success comes
equipped with an entire section devoted to getting
clients and selling yourself to them. You will find
invaluable information about how today’s most successful direct
marketing designers got started, including specific pointers and
tips.
You’ll have the names, addresses, and phone numbers of the
people who can give you work. You’ll know exactly what to
say to them. And you’ll have the skills to deliver valuable
direct marketing graphics — which they’ll pay you good money
for.
You’ll learn how to build a network of contacts — so your
clients will work to get you more clients. There’s so much work
for direct marketing designers that they can turn down jobs and
work as little or as much as they want. There are literally
thousands of direct marketing companies that need good
designers.
You Could Even Land Your First
Design Job
Just By Taking Our Course!!
AWAI is associated with an
advertising agency, Fourth Avenue Marketing Group (FAMG), that
gets jobs for direct marketing designers.
As a graduate of AWAI’s
Graphic Design Success program,
you will be automatically submitted to FAMG as a potential
freelancer. If they accept you, you may get your first
assignment from them — sometimes even before you finish the
program.
In fact, just last month,
Brian Sodi, Director of FAMG, called AWAI in desperate need of a
designer. All of the regular designers he had been using were
unavailable because they had more work than they could handle.
Take Full Control Of Your
Life…Right Now!!
Other design students
plunk down thousands for a semester of training at a typical
college or professional school. And they spend 4 years studying.
You don’t need to pay that much…and you certainly don’t need to
waste 4 years.
No other program teaches you
how to focus on the little-known and lucrative direct marketing
segment of the market. Plus, similar programs that don’t show
you where to find this work cost as much as $800!
But the complete
Graphic Design Success course is yours for only
$190!
You Could Get Paid Twice That To
Design Your First Letter!
That’s less than $200 to
learn the skills of a trade that can earn you $1,000 to $3,000
for every direct marketing package you design!
Think about that. You could
re-coup your investment six times over by designing a single
letter…Just like the one you’re holding in your hand!!
Your Iron-Clad, No-Risk Guarantee
For less than the cost of
a single college credit — you can step into an exciting career
that gives you the freedom to work anywhere anytime and lets you
earn $50,000 to $300,000 a year!
Your satisfaction, of course,
is 100% guaranteed. You can cancel for a full refund in the
first 30 days, and after that you can cancel at any time you
want with no further obligation. That’s about as fair as fair
can be.
Our Commitment to Your Success
Doesn’t End Here
The American
Writers & Artists Institute has but one goal: to
teach you how to become one of the country’s top producing
graphic designers.
So we’ll make sure that we’re
always here for you. If you don’t understand something about the
course, or if you have any questions — call, e-mail, or fax us.
We’ll help you in any way we can. Remember, members of our board
have designed packages that have sold millions of dollars in
products and services through the mail. We’re a powerful
resource that you should NEVER hesitate to use.
Your Future Is In Your Hands…
As a direct marketing
designer, you can have the life that most people only dream of.
