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4Real Business Opportunities
1349 Harbor Drive
Sarasota, FL 34239
Fax: 941-866-0948
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 Freelance copywriting courses
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Dear Reader,
Hello. My name is Bob Bly. I’ve been a full-time freelance
copywriter since 1982.
I’m not the most successful or famous writer
in the world. But I earn a comfortable six-figure annual
income, even though I’ve never written a movie or
best-seller in my life.
It’s great! I set my own hours, doing what I
want, when I want to do it. No commuting to a job, answering
to a boss, or wearing a suit and tie. And I’ve made millions
of dollars doing what I love – writing!
We live a very comfortable lifestyle,
including a $600,000, 11-room home that I own free and
clear. In fact, I am a self-made millionaire, all from my
freelance writing.
Ever since I wrote my popular book, Secrets
of a Freelance Writer, writers and aspiring writers have
been asking me – at conferences, over the phone, and via
e-mail – questions about how (and whether) they can make a
good living as a full-time freelancer.
Questions like these:
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“Is it possible
to make $100,000 or more as a freelance copywriter in
today’s market?” |
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“Are companies
still hiring freelance writers? Or do they do everything
through their agencies or in-house now?” |
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“I know how to
write, but I have no idea how to get people to hire me.
Where do I find my first clients?” |
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“I have no
experience and no writing samples. What do I do when a
client asks to see my portfolio?” |
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“How much should
I charge? What if I ask for that amount, and the client
says it’s too high?” |
The good news is: Now you can get all
the right answers from me. I’ll tell you everything I’ve
learned in my 20+ years of freelance copywriting. You can
sign up for this knowledge by calling Barbra Hume toll free
at 866-879-2924 now, or by clicking
here.
I call this new program “Selling
Yourself as a Copywriter: How to Earn $100,000 a Year”
– because it tells you everything you need to do,
in the order you need to do it, to start (or jump-start)
your freelance copywriting business – and quickly get on
track to making a six-figure income.
All of this is taught from experience.
Everything I tell you about in this program – from having
your own Website, to taking on spec assignments – I’ve done
personally. There’s no theory in “Selling
Yourself as a Copywriter.” Just proven,
real-world results.
Over the past two decades, I have spent
literally thousands of dollars and hundreds of hours testing
to discover the methods that really work in getting clients.
By taking this program, you can learn from my “expensive
experience” … and not waste thousands of dollars on stuff
that doesn’t work (like I did) … and spend your time only on
those promotions and activities that can quickly generate
lucrative copywriting assignments – even if you’re a total
novice. (What do you think I was when I started?)
Here’s just a sampling of what I will share with you:
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3 ways you can
immediately land a client, your first portfolio sample,
a reference, and a testimonial -- even if you are a
beginner with zero experience. |
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The client
already uses other freelance copywriters, an ad agency,
and has writers on staff. But he still needs you and
wants to hire you! I’ll tell you why – and how to use
this knowledge in your favor. |
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Can cold calling
work? Yes, but not the way most freelance copywriters do
it. I’ll show you the only way to uncover new prospects
by telephone. And you won’t even have to make the calls! |
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New freelance
copywriters always ask me, “Where can I get mailing
lists of potential clients?” Most list brokers,
unfortunately, have minimum rentals of 5,000 names. My
alternative gets you around this and allows you to mail
to 500, 100, even 10 names at a time – at less cost than
renting a commercially available list. (I’ll also tell
you who to call to get those, too. There’s only one list
broker in the United States that specializes in renting
lists of potential marketing clients to freelancers.
I’ll give you their name and phone number.) |
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The easiest (and
least expensive) self-promotion method on the planet.
It’s writing articles for trade journals. I’ll explain
how this works, what publications to contact, how to get
them to agree to publish your articles, and how to
generate actual sales leads from every article you
write. As a bonus, I will also give you a list of the
titles and subjects for the articles you need to write. |
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The quickest way
to meet lots of potential clients and build your
credibility as a direct mail copywriting expert. You
won’t have much competition, because most freelancers
are afraid to do this (and for no good reason; it’s
really fun and easy). |
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The absolutely
most effective direct mail format for generating sales
leads for your freelance copywriting services. The
package needs only 3 elements, but they must follow this
format precisely – or else it won’t work. |
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Should you have
a Web site promoting your freelance copywriting
services? Must you? What should be in it? How should it
look? What domain name is best? |
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How to follow up
leads until they give you a job, but without pestering
them. Prospects have profusely thanked me for using
these follow-up methods – and many have hired me because
of it. |
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The Internet is
exploding with “e-zines” – self-published promotional
online newsletters. Are there too many of them for e-zines
to work any more, or should you rush right out and
create one? Mine goes to 50,000 subscribers monthly and
works like a charm. I’ll reveal the easy formula
responsible for its success. |
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How to write
classified ads that get business, and where to place
them. I’ll also give you the inside story on my
full-page ad in DM News and whether the 50 leads it
produced paid off. |
All of what I’ve just told you about
involves marketing and self-promotion – finding potential
clients, generating leads, and letting direct marketers know
you are out there and available. And you can get these
insider marketing secrets now! Just call toll free
866-879-2924 or click
here.
But in addition to the all-important
marketing, we’ll cover every other key aspect of starting
and running a successful, 6-figure freelance copywriting
business.
Including:
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How to know when
a client has a project on his desk that he needs a
writer for – so you can call him that day and get the
job! Clients only hire you when they have a project.
They don’t create projects just to give you work. Here’s
the easy way to make sure you call when they have an
assignment. |
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Building a
“stable” of highly lucrative, ongoing clients who give
you a steady stream of high-paying assignments. |
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The reason why
clients may be passing you by in favor of other
copywriters. Surprisingly, it has absolutely nothing to
do with how good your copy is or how well it pulls. |
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The reason why
clients may be passing you by in favor of other
copywriters. Surprisingly, it has absolutely nothing to
do with how good your copy is or how well it pulls. |
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Setting and
getting your fees: what to charge for typical
assignments … how to present your fee to the client …
what to do if the client says “Your price is too high” …
how to get and negotiate royalties … when NOT to ask for
royalties … and more. |
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You hand in what
you think is your best piece of copy ever. The client
says: “I hate it.” You are shocked – and you think they
are totally wrong in their unfavorable assessment of
your copy. They think they’re right. Here’s what to do
that can save the relationship and the project. |
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What computer
should you use? What Internet connection? What word
processing software? What security and firewall? What
other software do you need? How much will all this cost?
Where should you buy it? |
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Closing the
sale: Contracts … letters of agreement … retainers …
advance payments … methods of payment. (I take credit
cards – and I’ll show you how you can, too!) |
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How to handle
the client who says, “I also need layout and design. Do
you do the whole thing, or just the copy?” You can win
the job even if you’ve never done a page layout in your
life – and don’t want to. |
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Hate
proofreading your own stuff? (Actually, I don’t know any
copywriter who can effectively proof her own work.) With
this little secret, you can deliver clean, flawless copy
to the client every time. |
In “Selling Yourself as a
Copywriter,” I’ll deliver all this knowledge
to you personally. It may sound immodest, but not many
people in the country know more than me about freelance
copywriting.
Here’s what our students are saying about my
“Selling Yourself” program:
“I was initially skeptical that
‘Selling Yourself as a Copywriter’ would benefit
me. After all, I’ve been a full-time copywriter for years.
And I already earn well over $100,000 annually. But Bob
Bly guaranteed that I would pick up several nuggets of
information from the course that would help me attract
more and better clients – and higher fees. He was right.
This course is terrific. Thank you.”
--Steve Slaunwhite,
Ontario, Canada
“The course has been great.
Good stuff.”
--Kenneth Zambo
“By the way, thanks for your
efforts on this web site -- the information is organized
perfectly, and everything works the way it should The Web
site alone is worth the price of the course!”
--Valerie Mills
“Your course on "Selling
Yourself" is excellent... I just recommended it on a
writers discussion board.”
--Alan A.
“I can't believe the replies
I'm getting! Everything is really useful. You are the
first to mention the difference between small companies
and the bigger ones who are used to direct marketing."
--Suzy S.
“I was in the pilot program in
April. I learned a lot, got encouraged to begin, wrote my
marketing package, and will be starting mailing to
Creative Directors of PR Agencies during the first week of
June. This was a very practical, focused program and I
believe it was worth every penny!”
--Cheryl D.
And you won’t be learning just from me.
"Selling Yourself as a Copywriter"
will give you some of the best freelancing advice
from some of the world’s most successful novice and
experienced freelance copywriters including Beth Erickson,
Krista Jones, Rich Armstrong, and Don Mahoney.
These folks all, every last one of them,
started as beginners -- just like you. They had no clients
or portfolio – just like you. And by following the simple
methods we’ll share with you in the course, you’ll quickly
be getting clients and assignments, and receiving big fat
payment and royalty checks – just like us!
We’ll also have people from the client side
– Katie Yeakle from AWAI, Brian Sodi from Fourth Avenue
Marketing, and other industry insiders – give you their view
on what freelancers who want their business have to do to
get it. And the mistakes those freelancers make that you
will want to avoid.
Now, as to how we’ll deliver this
information to you. When you register for
“Selling Yourself as a Copywriter,” you will
get:
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Six CDs in which
I discuss the key issues of starting and running a
successful freelance copywriting business with you in
great detail. These include recordings of all
teleconferences held in the pilot program for
“Selling Yourself as a Copywriter,”
plus my sold-out New York workshop “Secrets of a
Freelance Writer: How to Make $100,000 a Year.” |
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A special e-mail
address where you can ask me questions about anything –
and I mean ANYTHING – and get my best advice on the
subject right away. |
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Three of my
books for writers, including the new revised edition of
my classic Secrets of a Freelance Writer. |
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Password-protected access to the "Selling
Yourself as a Copywriter" Website, loaded
with valuable resources including: an FAQ section,
how-to articles, sample promotions, model contracts,
letters of agreement, a discussion board, and more. |
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On the Website,
you can also view and download a copy of my Copywriting
Information Kit. This is the package I send to all
potential clients who express an interest in hiring me.
I have been mailing this package for over 20 years, and
it has sold more than $4 million worth of my copywriting
services. Students have told me that this alone is worth
the price of the entire program! |
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On the Website,
you can also view and download a copy of my Copywriting
Information Kit. This is the package I send to all
potential clients who express an interest in hiring me.
I have been mailing this package for over 20 years, and
it has sold more than $4 million worth of my copywriting
services. Students have told me that this alone is worth
the price of the entire program! |
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A new special
report, “The Most Commonly Asked Questions About
Freelance Copywriting … and the Answers.” |
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A money-back
guarantee of satisfaction. If we don’t answer every
single question you ask, and tell you everything you
want and need to know about this freelance copywriting
business, just return the course materials within 30
days for a full and prompt refund. |
I’ve always wished I could sit down
with you and all the other freelance copywriters who ask me
questions and let you pick my brain for hours on end about
my 20+ years in the freelance copywriting business.
With “Selling Yourself as a
Copywriter,” you’ll be able to do that. We
won’t actually be sitting in the same room, but other than
that, it’s equivalent to hiring me as your private coach and
mentor.
As you can imagine, over the years, dozens
of freelance copywriters have approached me about privately
mentoring them in the way I am proposing now. But I don’t
have time to do it for them individually, and even if I did,
my $2,400 a day consulting fee is simply too much for the
average freelance writer to afford.
Now, through “Selling Yourself
as a Copywriter,” you get virtually unlimited
access to me – for less than I charge for an hour of my
time!
For the details, pricing, and to register,
call Barbra Hume toll free at 866-879-2924, or use our
secure order form. Reply within 10 days and save with our
Early Bird discount.
Sincerely,
Robert W. Bly
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About a Very Good Chance to Make a Lot of Money. |
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